Email Marketing: Converting Prospects to Customers

Program Overview

Every second 2.4 million mails are sent across the globe but very few are actually opened. Email marketing is potentially the most effective channel of  marketing communication. A well designed email campaign can give you high open rate. This 1 day program will help participants understand characteristics of an effective email marketing. Email communication can be used at any stage of buying lifecycle. The program will help participants:

  • To realize the potential of email marketing
  • Building opt in leads for the business
  • Develop relations with the prospective customers and existing customers

You will understand the framework of email marketing.  So that, you can improve the open rate of your mails and unleash continuous stream of orders. Interesting case studies, step-by-step guides, checklists, quizzes and hands-on tutorials makes the program highly effective.

Participant Profile 

Any marketing manager, marketing executive or business owner looking to get more out of their Email Marketing campaigns. The program will help marketers and advertisers at all levels to develop, implement and measure successful email marketing campaigns. 

Program Outline

  • Email Marketing and Your Business
  • Sending the Right Message with Life cycle Marketing
  • Building opt in email lists and avoid spam
  • Target campaign for a particular Segment
  • The Components of a Successful Email marketing campaign
  • Mailer Design and Functionality 
  • The Essentials of Email Deliverability 
  • Developing Relationships with Lead Nurturing (Drip marketing)
  • Measuring Success with Email Analytics 
  • Email Optimizating and A/B Testing 
  • Automating the email process
  • Most effective subject lines and call to action buttons
  • Email Cheatsheat